Promoter & Merchandiser · Tertiary layer

Prove shelf execution and drive offtake at the shelf

Promoters and merchandisers are the brand at the point of purchase. SalesDiary makes their planogram-adherence checks, visual audits and tertiary push photo-verified and measurable.

In-store PromoterMerchandiserPlanogram & visual audit
In the SalesDiary flow
Visual audit · 92%SOS +9 pts
The reality today

Shelf spend goes in — proof rarely comes back

Unverified execution

Trade spends on facings and displays go unproven — no photo evidence of what actually happened in-store.

Planograms drift

Share-of-shelf slips and planogram adherence erodes between visits, unseen by HQ.

Untrusted time on shelf

Without geo-verified check-ins, promoter hours and store coverage are impossible to trust.

How SalesDiary helps Merchandising & Visual Audit →

Every shelf, photo-verified and scored

Planogram adherence

Check facings, share-of-shelf and planogram compliance against the standard, photo-verified.

Visual audit & scoring

Capture the shelf and auto-score execution, with a CAPA task raised when something is off.

Geo-selfie check-ins

Hourly geo-selfie check-ins keep promoter attendance and store time honest.

Tertiary push

Drive offtake right at the point of purchase and feed real demand back to the brand.

Expected impact

What verified shelf execution delivers

+9 pts
Share of shelf
100%
Photo-verified audits
Auto
Execution scoring
Live
In-store coverage
Indicative outcomes from SalesDiary deployments; actual results vary by category and rollout.
Best-fit industries
CosmeticsFMCGElectricalsBeverages

Make in-store execution provable

See planogram adherence, visual audit scoring and tertiary capture live.