Module · Branding & Asset Management

Account for every cooler, board and standee in the market

Crores of trade assets walk into the market and vanish. SalesDiary runs the full lifecycle — request with budget, vendor work order, geo-tagged install proof, audit and de-install — so spend is verified, payments are gated on proof, and ROI is finally visible.

Trade marketing Field reps Finance & ops
app.salesdiary.in
Asset register · today
Live
Assets
2,140
Audited
88%
▲ 5pp
Budget
₹84k
Deployments · 6 weeks
Field app
Install cooler
Cooler · #C-2140
Geo-tagged
Photo proof saved
The challenge

Trade assets are funded, deployed — and then untraceable

Coolers, signage and standees worth crores go to market with no proof of deployment, no audit trail, and vendor payments released on trust — so the ROI is anyone's guess.

No proof of deployment

An asset is marked "installed" with nothing to show it ever reached the outlet.

Payments on trust

Vendors get paid before anyone verifies the work was actually done.

No ROI link

Spend can't be tied to a campaign or an outcome, so effectiveness is invisible.

What you get

The full asset lifecycle, accounted for

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What trade marketing sees with SalesDiary

Geo
tagged install proof
Gated
vendor payment on proof
88%
asset base audited
ROI
tracked by campaign
FAQ

Trade asset management, answered

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Best fit industries
Beverages Liquor & Distilleries FMCG Ice Cream

Stop trade assets from disappearing

Book a walkthrough — we'll show the request-to-retire lifecycle with geo-tagged proof and budget control.