Stock leaves the warehouse and usually vanishes from the brand’s view. SalesDiary keeps the distributor in Tally while making every secondary order, claim and stock count visible in real time.
Secondary sales data runs 3–5 days stale; the brand reacts to last week, not today.
~30% of sales lost to out-of-stocks while other outlets overflow — with no live signal to balance it.
Schemes and claims drag through spreadsheets and email, straining the distributor relationship.
Every secondary order — from SFA and the retailer app — lands in one ledger, primary↔secondary↔tertiary in sync.
Two-way SAP / Tally / ERP sync with an Excel fallback — real visibility without forcing a tool switch.
Distributor stock vs physical count, with out-of-stock alerts before they cost a sale.
Validate retailer eligibility and settle claims fast with a clear audit trail.
We’ll connect a sample distributor and show live stock, fill-rate and claims.