Field Salesman · Secondary layer

Sell more on every call — don’t just report after it

The field salesman is where demand is created, and where the most time leaks. SalesDiary turns each visit into a guided, offline-first selling moment — then proves it happened.

Field Sales RepMSR / Pre-salesIn-store order booking
In the SalesDiary flow
1 2 3 4 Beat plan · 12 stops AI route MK Provisions Stop 2 · 1.2 km · last ₹6,200 Take order Survey Audit Stock AI: +3 SKUs suggestedREVIEW
The reality today

The hardest job in distribution runs on guesswork and dead zones

Ghost visits & blind coverage

Beat plans look full on paper, but managers can’t tell a real visit from a tick mark — coverage gaps stay invisible until the month closes.

Tier-2/3 dead zones

Reps lose 2–4 hours a day to no-network areas; orders get scribbled on WhatsApp and re-keyed with errors.

Under-selling the call

Without the last order, the right scheme or the next-best SKU at hand, the rep leaves money on the counter.

How SalesDiary helps Field Sales Force Automation →

A guided selling day, captured offline and proven

Task-based attendance

Geo-verified, selfie check-in — a day with no real activity simply doesn’t count as worked.

AI beat by sales potential

Beats ranked on outlet potential and order frequency, route-optimised, with beat-jump deviation alerts.

In-visit selling tools

AI product suggestions and a Sales Pitch Helper at the moment of order, with OTP-confirmed bookings.

Eyes & ears in-store

Planogram, competitor and CSAT capture with photo proof — and a CAPA engine that auto-creates fixes.

Expected impact

What a connected field force delivers

+50%
Field productivity
92%
Beat coverage
+18%
Secondary sales
~40%
Faster KPIs
Indicative outcomes from SalesDiary deployments; actual results vary by category and rollout.
Best-fit industries
FMCGBeveragesBuilding MaterialsElectricals

Put your field force on one offline-first app

See a real beat — attendance, AI route, in-store order and audit — in a 30-minute walkthrough.