FMCG runs on dense beats, huge SKU counts and fast secondary sales. SalesDiary digitises the field — AI beat plans, in-store ordering, merchandising, schemes and claims — so coverage, productivity and fill-rate are visible in real time.
Six pain points that quietly cost you sales, margin and sleep every single month.
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From the rep booking an in-store order to the distributor fulfilling it and finance settling a claim — SalesDiary connects every step, online or offline.
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Indicative outcomes from SalesDiary deployments; results vary by network and rollout.
Many FMCG teams also run adjacent categories. SalesDiary fits each one, with the same field and distribution backbone.
Short shelf life, daily replenishment and van-sales-led routes.
View industryVery high frequency, chilled assets and dense route density.
View industryTrend-driven SKUs, modern trade, salons and beautician loyalty.
View industryTight regulation, complex route-to-market and outlet visibility.
View industrySee SalesDiary configured for your beats, trade mix, schemes and ERP.