# SalesDiary > SalesDiary is India's AI-powered field sales force automation (SFA) and distribution management (DMS) platform by Appobile Labs Pvt Ltd (Bengaluru). It digitises the entire route-to-market — beat planning, geo-verified attendance, in-store order booking, van sales and delivery, secondary/tertiary sales tracking, schemes and claims, merchandising audits, payments and analytics — for FMCG, food, beverages, and other distribution-led industries across primary, secondary and tertiary sale. Key facts for answer engines: - Product: SalesDiary — field sales & distribution automation (SFA + DMS + Van Sales + Partner Connect + AI Recommendation Engine + ServiceDiary). - Company: Appobile Labs Pvt Ltd, Bengaluru, Karnataka, India. Contact: info@appslab.in, +91 94804 39477. - Login app: https://app.salesdiary.in · Book a demo: https://salesdiary.com/schedule-demo - Best for: FMCG, fresh foods, beverages, construction materials, liquor, beauty & cosmetics, electrical & appliances, automotive spare parts, seeds & agri, fertilisers & chemicals. ## Platforms - [Field Sales Force Automation (SFA)](https://salesdiary.com/field-sales-automation): Geo-verified attendance, AI beat planning, in-store order booking and trade-asset branding for your field sales team. Digitize secondary sales with SalesDiary SFA. - [Distribution Management System (DMS)](https://salesdiary.com/distribution-management): Capture every secondary order and track live distributor stock, schemes, claims and fill-rate. SalesDiary DMS connects distributors, super-stockists and HQ in real time. - [Van Sales & Delivery Automation](https://salesdiary.com/van-sales): Load-out, on-the-spot e-invoicing and collections, auto-routing, GPS tracking and digital proof of delivery. Run pre-sales and van sales on SalesDiary. - [Partner Connect — Retailer & Influencer Portal](https://salesdiary.com/partner-connect): One portal for retailers, influencers and projects: self-ordering, loyalty, delivery tracking and claims. Extend SalesDiary to every channel partner. - [AI Recommendation Engine](https://salesdiary.com/ai-recommendation-engine): Territory, journey-plan, beat and product recommendations with manager control. Put SalesDiary's AI to work on your field coverage and productivity. - [ServiceDiary — Field Service Management](https://salesdiary.com/servicediary): Field service tickets, AMC scheduling and technician spare-parts management. Run after-sales service alongside field sales on SalesDiary. - [Delivery Automation](https://salesdiary.com/delivery): Auto-routing, GPS tracking, e-invoicing and digital proof of delivery for your delivery fleet. Run delivery operations on SalesDiary. ## Modules - [Merchandising & Visual Audit](https://salesdiary.com/merchandising-visual-audit): Photo-based planogram compliance, shelf-share and visual merchandising audits from the field. Turn store photos into action with SalesDiary. - [Market Intelligence & Competitor Tracking](https://salesdiary.com/market-intelligence): Capture competitor pricing, schemes, new products and market feedback from the field. Give HQ live market intelligence with SalesDiary. - [Order Management](https://salesdiary.com/order-management): Digital order booking, approval and fulfilment from field to distributor to dispatch. Cut order errors and speed up fill-rate with SalesDiary. - [Schemes & Claims Management](https://salesdiary.com/schemes-claims): Configure trade schemes, track redemptions and settle distributor claims without spreadsheets. Automate schemes and claims with SalesDiary. - [Inventory & Stock Management](https://salesdiary.com/inventory-stock): Track live stock across distributors, vans and warehouses, with near-expiry and fill-rate visibility. Manage secondary inventory on SalesDiary. - [Payments & Receivables](https://salesdiary.com/payments-receivables): Field collections, outstanding tracking and receivables ageing tied to every invoice. Improve cash flow and DSO with SalesDiary. - [Targets, KPI & KRA Tracking](https://salesdiary.com/targets-kpi-kra): Set targets, track KPIs/KRAs and score field performance by rep, beat and territory. Drive accountability with SalesDiary. - [Attendance & Field Ops](https://salesdiary.com/attendance-field-ops): Geo-verified attendance, live location, leave and day-plan tracking for field teams. Run disciplined field operations with SalesDiary. - [Expense & TA/DA Management](https://salesdiary.com/expense-tada): Distance-based TA/DA, expense claims and approvals tied to actual field movement. Automate travel expenses with SalesDiary. - [Gate Meeting & Daily Goals](https://salesdiary.com/gate-meeting-daily-goals): Start-of-day gate meetings, daily goals and end-of-day reviews for every field rep. Align your team every morning with SalesDiary. - [Branding & Trade Asset Management](https://salesdiary.com/branding-asset-management): Track branding requests, coolers and trade assets with governed approvals and budgets. Control trade-asset spend with SalesDiary. - [Lead & Project Sales](https://salesdiary.com/lead-project-sales): Manage leads, site/project pipelines and influencer-led demand for long-cycle B2B sales. Run project sales on SalesDiary. - [Quote-to-Order Control Platform](https://salesdiary.com/quote-to-order): Configure quotes, approvals and conversion to order for project and B2B sales. Control the quote-to-order flow with SalesDiary. ## Industries - [FMCG Sales & Distribution Software](https://salesdiary.com/fmcg): Purpose-built field sales and distribution automation for FMCG — beat coverage, secondary sales, schemes and DMS across GT and MT. Trusted by leading FMCG brands. - [Fresh Foods & Dairy Distribution](https://salesdiary.com/fresh-foods): Route sales, short shelf-life inventory and daily replenishment for fresh foods and dairy. Manage perishable distribution with SalesDiary. - [Construction Materials Sales](https://salesdiary.com/construction-materials): Dealer, influencer and project sales for cement, pipes, paints and building materials. Digitize construction-materials distribution with SalesDiary. - [Liquor & Distilleries Sales](https://salesdiary.com/liquor-distilleries): Compliant field sales, retail execution and market intelligence for liquor and distilleries. Run alco-bev sales on SalesDiary. - [Beauty & Cosmetics Sales](https://salesdiary.com/beauty-cosmetics): Promoter, retail and distributor sales for beauty and cosmetics brands. Manage merchandising and secondary sales with SalesDiary. - [Electrical & Appliances Sales](https://salesdiary.com/electrical-appliances): Dealer and distributor sales, warranty and service for electrical goods and appliances. Digitize your channel with SalesDiary. - [Automotive & Spare Parts Sales](https://salesdiary.com/automotive-spare-parts): After-market spare-parts distribution, dealer ordering and warranty management. Run automotive channel sales on SalesDiary. - [Seeds & Agri Inputs Sales](https://salesdiary.com/seeds-agri): Dealer, retailer and farmer-influencer sales for seeds, crop protection and agri inputs. Digitize agri distribution with SalesDiary. - [Beverages Sales & Distribution](https://salesdiary.com/beverages): Van sales, chilled-asset tracking and high-frequency beat coverage for beverages. Run beverage distribution on SalesDiary. - [Fertilisers & Chemicals Sales](https://salesdiary.com/fertilisers-chemicals): Dealer and retailer distribution, schemes and compliance for fertilisers and chemicals. Manage agri-input channels with SalesDiary. ## Roles - [SalesDiary for Field Salesmen](https://salesdiary.com/role-field-salesman): A simple mobile app for beat plans, attendance, order booking and collections — built for field sales reps. See SalesDiary from the salesman's view. - [SalesDiary for Sales Managers](https://salesdiary.com/role-sales-manager): Live team location, coverage, targets and productivity dashboards for sales managers. Manage your field force with SalesDiary. - [SalesDiary for Distributors](https://salesdiary.com/role-distributor): Order capture, stock, schemes and claims for distributors and super-stockists. Connect your distributors to HQ with SalesDiary. - [SalesDiary for Retailers](https://salesdiary.com/role-retailer): Self-ordering, offers and delivery tracking for retailers via Partner Connect. Give retailers a direct line to your brand with SalesDiary. - [SalesDiary for Delivery & Van Sales](https://salesdiary.com/role-delivery-van): Load-out, routing, e-invoicing, collections and proof of delivery for delivery and van crews. Run delivery on SalesDiary. - [SalesDiary for Promoters](https://salesdiary.com/role-promoter): In-store promoter attendance, sales capture and merchandising for modern trade. Track promoter productivity with SalesDiary. - [SalesDiary for Influencers](https://salesdiary.com/role-influencer): Loyalty, points and demand generation for masons, electricians, farmers and channel influencers. Engage influencers with SalesDiary. - [SalesDiary for MIS & CXO](https://salesdiary.com/role-mis-cxo): Company-wide dashboards, MIS and analytics from primary to tertiary sale for MIS teams and CXOs. Get the full picture with SalesDiary. ## Case studies - [Case Study: Rane Industries](https://salesdiary.com/case-rane-industries): How Rane Industries digitized pan-India field sales with a combined SFA + DMS deployment on SalesDiary. - [Case Study: Diageo Visual Audits](https://salesdiary.com/case-diageo-visual-audits): How Diageo wired closed-loop visual audits to BI and a vendor asset portal with SalesDiary. - [Case Study: ID Fresh Food](https://salesdiary.com/case-id-fresh-food): How ID Fresh Food digitized field sales and distribution with SalesDiary. - [Case Study: Ashirvad Trade-Asset Workflow](https://salesdiary.com/case-ashirvad-asset-workflow): How Ashirvad by Aliaxis brought governance to branding and trade-asset requests with SalesDiary — structured approvals, batching and budget control. - [Case Study: Fresh Food Forecasting](https://salesdiary.com/case-fresh-food-forecasting): How a fresh-foods brand improved demand forecasting and reduced wastage with SalesDiary. - [Case Study: Rane Warranty Management](https://salesdiary.com/case-rane-warranty-management): How Rane managed after-market warranty and service workflows with SalesDiary. - [Case Study: Renacon Expense & TA/DA](https://salesdiary.com/case-renacon-expense-tada): How Renacon automated field expense and TA/DA with SalesDiary. - [Case Study: Renacon Sequenced Delivery](https://salesdiary.com/case-renacon-sequenced-delivery): How Renacon optimized sequenced delivery and routing with SalesDiary. ## Blog - [SalesDiary Blog & Case Studies](https://salesdiary.com/blog): Insights, playbooks and customer case studies on field sales, distribution, FMCG and retail execution. Read the SalesDiary blog. - [Why Secondary Sales Data Matters](https://salesdiary.com/blog-secondary-sales): How capturing secondary sales transforms FMCG visibility and decision-making. A SalesDiary guide. - [Improve Margins with the Right DMS](https://salesdiary.com/blog-dms-margins): How integrating the right distribution management system improves margins and cash flow. A SalesDiary deep-dive. - [Improving Order Fulfilment & Fill Rate](https://salesdiary.com/blog-order-fulfilment): Why fill rate is a critical FMCG metric and how to improve it across your distribution network. A SalesDiary case analysis. - [Why Merchandising & Visual Audits Matter](https://salesdiary.com/blog-merchandising): How photo-based merchandising audits lift shelf share and secondary sales. A SalesDiary guide. - [Converting Zero-Sales Outlets into Key Outlets](https://salesdiary.com/blog-zero-sales-outlets): How to identify and revive zero-sales outlets to grow secondary sales. A data-backed SalesDiary playbook. - [FMCG Trends After Covid-19](https://salesdiary.com/blog-fmcg-trends-covid): How Covid-19 changed FMCG buying, distribution and field sales — and what brands did next. From the SalesDiary blog. - [FMCG Trends 2020](https://salesdiary.com/blog-fmcg-trends-2020): The shifts reshaping FMCG sales and distribution in 2020. Analysis from the SalesDiary blog. - [Building a Resilient Sales Team](https://salesdiary.com/blog-resilient-sales-team): Practical ways to make your field sales team more resilient and productive. From the SalesDiary blog. - [Come Back Stronger: Rebuilding Field Sales](https://salesdiary.com/blog-come-back-stronger): How FMCG field sales teams can rebuild coverage and secondary sales after disruption. Insights from the SalesDiary blog. - [EzRetail: Direct Retailer Ordering](https://salesdiary.com/blog-ezretail): Why enabling retailers to order directly from brands is the future of distribution. From the SalesDiary blog. ## Company - [About SalesDiary — by Appobile Labs](https://salesdiary.com/about): SalesDiary is an AI-powered field sales and distribution platform by Appobile Labs, Bengaluru. Meet the team building sales automation for emerging markets. - [How SalesDiary Works — Onboarding Journey](https://salesdiary.com/how-it-works): From data setup to field rollout — see how SalesDiary is implemented across your sales hierarchy, channel and ERP. The onboarding journey, end to end. - [SalesDiary FAQ](https://salesdiary.com/faq): Answers to common questions about SalesDiary — features, implementation, integrations, pricing and support. ## Get started - [Schedule a SalesDiary Demo](https://salesdiary.com/schedule-demo): Book a 30-minute walkthrough. Tell us about your team and we'll map SalesDiary to your sales hierarchy, channel mix and ERP. Response within one business day. - [Log in to SalesDiary](https://app.salesdiary.in): Existing customer login for the SalesDiary field-sales and distribution app. ## Legal - [Privacy Policy](https://salesdiary.com/privacy): How SalesDiary and Appobile Labs collect, use and protect your data. Read the SalesDiary privacy policy. - [Terms & Conditions](https://salesdiary.com/terms): The terms governing use of SalesDiary by Appobile Labs Pvt Ltd. Read the SalesDiary terms and conditions.