Rane at a glance
Rane sells automobile parts across India through dealers, distributors, regional hubs and retail outlets — supported by an influencer network of mechanics and garages. Sales success depends on regular coverage, planned beats and fast, accurate order capture.
Operations before SalesDiary
Field execution depended on phone calls, WhatsApp, paper registers and spreadsheets.
Activity recorded on paper registers and informal updates — no centralized record.
Managers couldn't see whether planned beats and visits were happening on the ground.
Orders came by call or WhatsApp, then re-keyed by hand — delays and errors.
Reports were prepared by hand and shared after the fact, delaying decisions.
No objective view of rep coverage, visit adherence or field discipline.
No system view of distributor fulfilment and invoicing across the order-to-cash chain.
One platform for field and distributor sales
A single SalesDiary deployment unified field execution and distributor operations, wired directly into the back office.
Capabilities delivered
- Attendance management
- Beat & journey planning
- Geo-tagged check-in / out
- Outlet & influencer visits
- Digital primary orders
- Secondary order capture
- Lead management
- Follow-up reminders
- Cart / Excel / API ordering
- SAP-linked invoicing
- Ledgers & statements
- Hub-level logins
- KPIs & leaderboards
- Custom app dashboards
- Target vs achievement
- President & RM visibility
- SAP two-way sync
- 12 distributor ERPs
- Replacement claims
- Discrepancy management
Business impact
One digital platform now runs field execution and distributor operations across India — with real-time visibility from the rep to the President.
Value by role
- Easier attendance marking
- Structured daily beat plan
- Geo-tagged visit tracking
- Faster order booking
- Follow-up reminders
- Beat adherence visibility
- Team performance tracking
- KPI & leaderboard access
- Target vs achievement
- Zero-sales outlet flags
- Region-wise performance
- Control over productivity
- Faster review of gaps
- Act on missed visits
- Low-coverage alerts
- Real-time business view
- Primary sales dashboard
- Secondary sales dashboard
- Pan-India field visibility
- Order-to-cash visibility
From digital to intelligent execution
Visit history, order frequency, zero-sales trends, SKU movement, territory mapping.
Learns patterns, scores priority, predicts the next best action.
Delivered to the right rep, on the right beat, at the right outlet.
A reference for sales transformation
Rane moved from manual, phone-based and spreadsheet-driven processes to a centralized digital platform — with real-time visibility, structured execution, and leadership reporting across India.