Blogs
In today’s dynamic retail landscape, consumer and manufacturing businesses face increasing challenges to stay ahead of the competition. To maintain a competitive edge, organisations must continuously evolve their Route-to-Market (RTM) strategies.
This blog aims to provide valuable insights, innovative solutions, and best practices specifically tailored for Consumer Packaged Goods (CPG) brands, offering guidance on driving growth and improving sales performance.

How SalesDiary enables Order fulfilment rate tracking and improves Primary and Secondary Sales
How SalesDiary enables Order fulfilment rate tracking and improves Primary & Secondary Sales DISTRIBUTION MANAGEMENT SYSTEM 12 March | 5 min read What is Fill rate/Fulfilment rate? Fill rate is the percentage of retailer demand being fulfilled by the

Why Merchandising is Important in Modern Trade?
Why Merchandising is Important in Modern Trade? DISTRIBUTION MANAGEMENT SYSTEM 12 March | 5 min read Modern Trade has been seeing tremendous growth over the years, especially for FMCGs. With a tremendous and steady shift from general trade to